ELIMINATING SINGLE-USE PLASTICS GLOBALLY
Proof, not claims.
Every keg in our network is a measurable, traceable contribution to circular dairy infrastructure. Here’s how we measure it, and what it adds up to.
WHAT WE MEASURE
Honest accounting, not greenwashing.
·
Plastic eliminated
Each reusable keg cycle replaces a stack of single-use plastic milk containers. We track every reuse and surface the running total live, per dairy, per venue.
·
Carbon impact
From wash cycles to freight legs, every step is measured. We report CO2 avoided alongside CO2 emitted — honest accounting, not greenwashing.
·
Reuse rates
How many cycles each keg has clocked, where it’s been, when it was last in use. The data tells the truth about utilisation.
·
Provenance
From paddock to pour. Every QR scan opens a verifiable chain back to the dairy that produced the milk.
HOW IT WORKS
From paddock to pour and back again.
Five steps. One closed loop.
01
FILL
Dairies fill HACCP-certified reusable kegs at source. Each keg has a unique digital ID baked in from day one.
02
DELIVER
Kegs are scanned at every leg of the journey. Real-time tracking, no paperwork.
03
USE
Behind the bar, on the counter, in the venue. Milk is poured straight from the keg. Customers scan, customers see.
04
RETURN
Empty kegs come back to the dairy or wash partner. Logged, sealed, sent to wash.
05
WASH
Industrial-grade wash cycle. Re-sanitised, re-sealed, ready for the next fill. The loop closes.
PLASTIC IMPACT CALCULATOR
How much plastic does your venue cost the planet?
Find out in 30 seconds. Albus walks you through it — bottles avoided, plastic eliminated, CO₂e saved, and what it means for your bottom line.